The NIGRIN brand is more than 100 years old. It is thus well surrounded by big names in the cleaning products and body care sector. Not many of them have succeeded. The old generation remembers very well of Dad NIGRIN who roamed the country and was the attraction at the time when there was no television. Shoe and home care turned into car maintenance, loyal users and brand knowledge remained. The youngest target groups are convinced today of NIGRINs slogan "Quality at a fair price".