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What it does: beautyblender® pure is designed to ensure optimal application of the most advanced skin care products. Leave the old method of applying product with fingers behind and say hello to even coverage and better penetration of product in key areas (eyes, nose, etc.). Use it with primers, eye treatments, moisturizers and any other skin care product. What else you need to know: Beautyblender features an open cell structure that fills with small amounts of water when wet. This allows the sponge to be “full” so that the product sits on top of the sponge rather than being absorbed, allowing you to use less product every time. When wet, beautyblender doubles in size and becomes even softer, returning to its original size when it air dries. Handcrafted in the USA.