ABOUT US

Wicked is a young, vibrant toy company like no other. We bring the very best in proudly British-made flying toys and games to the global toy market. We are the world’s largest manufacturer of returning boomerangs and we continue to grow thanks to our core values of innovation, ambition, and originality.

INNOVATION

Since our creation in 2000, we’ve demonstrated a flair for bringing fresh, original, awe-inspiring new products to the market year upon year. Innovators of toy crazes as well as enduring classics, our mission is to produce top-quality toys that stand the test of time.

We’re proud to say that our extensive range of Boomas is manufactured right here in the UK. We continue to create innovative products which surprise and delight our ever-increasing number of loyal fans and followers.

AMBITION

Already the world’s largest manufacturer of returning boomerangs; we’re fast becoming a leading global toy company. Our Wicked products are sold in a wide variety of retail outlets: from toy stores, department stores to major supermarket chains, from gift shops to online and on TV. Our world-famous Wicked Booma range is demonstrated in London’s premier flagship stores and tourist attractions, captivating the attention of millions of tourists each year.

Ambitious is an understatement. We will not stop until our products are in every store, household, beach, park and office around the world.

ORIGINALITY

We don’t follow market trends, we create them. We truly believe in our products and want everybody to have the opportunity to enjoy them as much as we do.

What’s more, all of our product ranges are supported by prominently positioned, eye-catching in-store audiovisual displays, skilled demonstration, TV advertising, national and regional press coverage, social media campaigns and on-line promotion. We work tirelessly to ensure that our products are in demand and flying off your shelves.