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●Two steps to cool blonde hair at home. Plex Bleach lightens virgin locks with added anti-breakage protection, then White Toner neutralises brassy yellow shades and creates a cool finish or base for adding colour. Has the temperature dropped?
●SUITABILITY: Bleach Londons Bleach & Tone sets are for all hair types! Apply bleach to virgin hair and add toner afterwards to banish any brassiness.
●"HOW TO USE: Apply Plex Bleach to virgin hair and let it develop according to instructions. Once your hairs lightened, shampoo and rinse twice to remove bleach, towel dry. Follow with White Toner. Apply all over your towel dried hair, comb through and wait 20 mins. Rinse, condition and rinse again! "
●ECO FESTO: Our entire hair range is vegan and PETA approved as part of their Beauty Without Bunnies programme. We prioritise the use of recycled or recyclable packaging, and are always looking to improve the sustainability of the brand.
●OUR STORY: Hairstylist Alex Brownsell started Bleach London in her kitchen sink, bleaching and dyeing friends hair with homemade colours until her number one customer convinced her they needed to turn the idea into a real life thing. The result was the world’s first salon focused on colouring rather than cutting. Ten years, four locations and a groundbreaking product launch later, Bleach London now ships our ever evolving selection of hair care and colour all over the world.
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