We use 100% Natural Pure Essential Oils, which make up a total of 1.5% of our product. Our essential oils impart a beautiful, natural and absolutely safe aroma to our fragrances and shampoos.

Protecting WildWash products from infection from bacteria and fungi our preservation system contains Poly Epsilon-Lysine, a derivative of the tomato plant and also used in Japan as a food preservative. Phenoxyethanol adds to our preservation, which is found in the botanical world, stabilizing for example, cranberries, cinnamon, prunes and apples.

We use natural thickeners/emollients from renewable and sustainable sources, such as Glyceryl Oleate found in almonds, olive oil, peanut oil and pecan oil and tea seed oil. We have also added Lauryl Glucoside a very gentle surfactant made from coconut oil and sugars, proven to have virtually nil level of skin irritability, to give our shampoos a pleasing, but not ‘gloopy’ consistency.

Overly thick products usually contain chemical thickeners, which merely give the illusion of concentration but in reality produce a weak, sticky product. Our shampoos and cosmetics contain an unusually high proportion of Pure Essential Oils (1.5%) so their beautiful depth of fragrance naturally lasts and lasts without chemical intervention.

The base for all our shampoos and conditioners is made from nutrient rich soybean oil, a natural, non-greasy conditioning agent and protector for hair & skin. The anti-irritating properties of the phospholipids found in soybean soothes itching and nourishes, reinforcing skin barrier function. They promote hair growth, adding strength and shine and their film forming properties cover and smooth cuticle scales and eliminate static.

To our combination of Soybean oil and Aloe Vera, we have added Cocamidopropyl Betaine, a mild and safe surfactant derived from coconut oil. It naturally boosts foam and improves viscosity, feel and texture. It also has antistatic and antiseptic qualities. Our shampoos are specifically designed not to over lather. They thoroughly cleanse the skin and coat but rinse out quickly and easily, leaving no residue or build up behind. The coat is squeaky clean with nothing to dull clippers and scissors and we have found that drying time is cut by about 25%.

All of our products are 100% completely and absolutely free from Petrochemicals of any kind and can be used safely in the knowledge that they will not harm ourselves: our pets, or our environment.

We do not use anything chemical or synthetic to alter the thickness of our shampoos and conditioners. An excessively thick and ‘gloopy’ product does not function well and thickness does not aid efficacy. To give our products a pleasing consistency, we use Glyceryl Oleate and Sorbitan Sesquicaprylate, both naturally derived from the coconut palm and completely safe and non-irritant. In our conditioner we use esterquats that are naturally derived from a vegetable and renewable source. These are safe and mild. All of our products are completely free from silicones.